Auto Writing : Business Letters

Dear Sirs

As requested, we have commissioned the
. . . advertising agency to advertise your
products in the new territory.

There is to be advertising on all the media
to which the public are exposed, i.e. both
radio, television and the press as well as
all the opportunities offered by the Internet.

As soon as we have received further
details from the advertising agency we
will forward them to you immediately.

Yours faithfully

1 We have launched a large-scale advertising
campaign for the article you will be
marketing.

2 Our products are well known through
cinema, radio and TV and Internet advertising.

3 You may assume that the article you will
be marketing is well known to everybody
through advertising.

4 You will not only be distributing our products.
Your activities will also include
your own intensive advertising.

5 You would only have the job of advertising
our products to our customers.

6 Above all, you would have to praise the
excellent quality of our goods.

7 As our General Agent, you would also
have to supervise advertising in your
area.

8 In the area you would take responsibility
for, you would, above all, have to concentrate
on advertising.

9 A well-known advertising agency has
been given the job of advertising the
products you would be selling.

10 We spend an average of . . . a year on
advertising.

11 We have excellent advertising material.
We enclose a small selection with this letter.

Request for an advertising campaign to be devised

Dear Sirs

To cultivate our company’s image we
wish to launch a large-scale advertising
campaign in the local press at the end
of the year.

We would be most grateful if you would
draw up a detailed offer containing as
much information as possible on all the
aspects of such a campaign.

You have complete freedom of choice
as far as ideas are concerned. We will be
relying on your specialist knowledge in
advertising matters. Overall expenditure
must, however, not exceed .. .

We look forward to receiving your offer
soon.

Yours faithfully

Letter from advertising agency

Dear Sirs

We enclose the programme (new advertising
brochure) we have now devised
to promote sales of your company’s .. .
products.

Should you still have any queries or wish
to change anything please let us know
immediately.

We thank you for the confidence you
have placed in our company and will be
pleased to assist you again in the future.

Yours faithfully

Request for website design

Dear Sir or Madam

We have obtained your address from the
Internet and note that you specialise in
designing company websites.

Since we intend to use this medium for
sales and advertising purposes in future,
we would like you to work out some suggestions
for us in detail. Enclosed you will
find a profile of our company, its products
and its main markets.

Please send your offer to our Advertising
and Public Relations Department.

Yours faithfully

Answer to request for website design

Dear Sir or Madam

Please find enclosed our general website
advertising brochure together with our
latest price list.

Our website specialist, Mr/Ms .. . will be
contacting your Advertising and Public
Relations Department in the next few days
to arrange an appointment to discuss a
detailed design suggestion for a company
website.

Thank you for your interest in our services.

Yours faithfully