Auto Writing : Business Letters

Dear Sirs

As requested, we have commissioned the
. . . advertising agency to advertise your
products in the new territory.

There is to be advertising on all the media
to which the public are exposed, i.e. both
radio, television and the press as well as
all the opportunities offered by the Internet.

As soon as we have received further
details from the advertising agency we
will forward them to you immediately.

Yours faithfully

Letter from advertising agency

Dear Sirs

We enclose the programme (new advertising
brochure) we have now devised
to promote sales of your company’s .. .
products.

Should you still have any queries or wish
to change anything please let us know
immediately.

We thank you for the confidence you
have placed in our company and will be
pleased to assist you again in the future.

Yours faithfully

Dear Sir or Madam

I have seen your advertisement on the
Internet for an agent to act within the
European Union.

Having now worked for many years in the
field of . . . I would be most interested in
adding your products to my range. I have
a sales network throughout the EU and in
every member state I have sales agreements
with companies which communicate
and co-operate closely with each
other.

Thanks to this tightly woven network, I
am able to achieve above-average sales
figures. At my main office in . . . I have a
team of good employees as well as sufficient
storage space and delivery vehicles.
Should you be interested, I would be
pleased to pay you a visit and provide
you with further details.

I am available to call on you for discussions
at any time.

Yours faithfully

Dear Mr .. .
(Dear Ms .. .)

Many thanks for your letter of . . . in which
you state that you are, in principle, willing
to act as our agent in . . .

We agree to your visiting us for talks on
. . . Our Mr/Ms .. . will be waiting to collect
you when you arrive at the airport in . . . at
. . . (time) on . . . (date).

As you are not yet known to us personally
we would ask you to report to
the enquiries desk and ask for Mr/Ms .. .
Talks can be held on our company’s
premises immediately. All the members
of the management concerned will be
available for consultation.

Yours sincerely

Dear Sir or Madam

Many thanks for your letter of . . ., which
I read with great interest.

I would be pleased to act as your agent
but, as you will appreciate, would like
to meet with you personally to discuss
details, such as territory, customer
protection, commission, etc. I therefore
think it would be appropriate for me to
call on you to discuss all such matters
arising.

I would be available to visit you in the
week of .. . – . .. and presume that my
expenses will be reimbursed on presentation
of the usual receipts.

Please let me know whether this date is
suitable, or suggest a different one.
I look forward to receiving your reply.

Yours faithfully

Dear Sir or Madam

We are a major manufacturer of .. ., and
exports of our goods to . . . countries are
steadily increasing.

Some time ago we commissioned a
market research institute to determine
whether your country would also provide
attractive sales opportunities for our
goods. The result of the survey was
highly encouraging.

We are now also interested in exporting
our goods to .. .

We have obtained your address from the
. . . Trade Fair catalogue and would like to
know whether you might be interested in
the agency for our products in your country.

We also note from your advertisement
that your range is largely similar to ours.

Please contact us as soon as possible.

Yours faithfully